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Marketing Yourself To The Gay Community
Despite the success of many Gay marriage bans on ballots across the United States, the Gay community is more visible and more widely accepted now than at any point in our history. The American public is increasingly seeing Gay couples on the job and at their workplace, in the community, on television, in school and in their churches. Openly Gay and Lesbian artists continue to be successful in film, television, literature and music industries. Openly Gay and Lesbian politicians have been elected to office on federal and state levels. There are even Gay themed television shows that mainstream America eagerly invites into their homes each week. And finally, Madison Avenue has taken notice and realized including the Gay and Lesbian community in their marketing and PR strategies can help generate profits never before imagined.
Smart business owners understand the Gay population is a lucrative market. And with good reason: Gay and Lesbian consumers are classic SINKS (single income, no kids), and DINKS (double income, no kids). Therefore, they have few of the financial burdens associated with raising a traditional family. They enjoy the economic independence to travel, buy high-ticket consumer goods and pursue a generally affluent lifestyle. Gay men and Lesbians have higher than average incomes, spend more of their disposable funds, and are smart and fiercely loyal consumers...
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More Than Just a Backwoods Barbie?
Gay and lesbian fans of Dolly Parton were out in number at Dolly's recent concert at the Jacksonville Veterans Memorial Arena. And Dolly seemed to take notice.
Early in the show, the ever-vivacious Ms. Parton, dressed head-to-toe in pink and sequins, drug a shirtless hunk-of-a-backup-dancer onstage and kidded with crowd. "What do you think girls? He's pretty cute, huh?" This was followed by the expected hoots and cheers. Dolly followed that up with, "What do think boys? He's pretty cute, huh?" and there were even more hoots, hollers and catcalls. The playful innuendo was hard to miss and Dolly didn't miss a beat.
Remarkable for a country singer of her status? Maybe, maybe not. Remember, this is the woman who once quipped, "I think in a former life I was a drag queen. They are the only other people I know who spend so much money to look so cheap." Dolly has never minced words about her love for ALL people, and she is likely aware that she has a devoted following among gay & lesbian fans from all genres...
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Gay Friendly Computers in Savannah
We will take care of you and make sure all of your needs are met. Whether it's just making your computer run faster, or helping you decide on some upgrades. We make house calls - to your home or office 24/7. Think of Digital Doc as your personal computer tech support available to you whenever you call or email us.
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Gay Friendly Accommodations in Savannah
Savannah Dream Vacations is pleased to present a higher standard of luxury to the discriminating traveler. We offer simple elegance with a modern touch in our selection of lovingly restored homes. Our properties are located in Savannah's beautiful historic district, where...
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Gay Friendly Tour Companies in Savannah
No visit to Savannah is complete without a sightseeing tour by horse-drawn carriage. Let the gentle "clip-clop" of horses transport you to the Savannah's colorful past with one of our entertaining and informative carriage tours...
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Gay Friendly Funeral Services in Savannah
Everything we do before, during and after a service is done because we want you to feel as comfortable as possible as this becomes your home away from home during a time of loss. Our facility is one of the most beautiful and recognized landmarks in Savannah,...
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Gay Friendly Church in Savannah
First of all, you're probably wondering why we call ourselves "the friendly church." Aren't all churches supposed to be friendly? Perhaps we should say that in addition to being friendly to one another and to...
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Gay Friendly Women's Health Services in Savannah
Breast Imaging of Savannah is dedicated to the early detection of breast cancer and osteoporosis - debilitating diseases that affect women. Emphasis is on the importance of screenings in order to help women combat these conditions. We strive to provide a personal atmosphere where your health and comfort are priority one. It is our mission to ensure efficient care and compassion that you know and trust...
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Gay Friendly Women's Health Services in Savannah
The Midwife Group offers the only midwifery based practice for women's health care in the region. The Birth Center provides the area's only alternative to high tech and interventive birth. Babies have been born into the caring hands of Certified Nurse Midwives at the Birth Center for over 20 years...
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Gay Friendly Travel Agency in Savannah
Thank you for visiting Myeasytravelplanner.com. We offer personalized attention to the GLBT Community for all your leisure and business travel needs. We specialize in all things travel, including air, cruise, tour packages,...
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Gay Friendly Mattress Dealers in Savannah
We at America's Mattress want to ensure you and your family fall asleep relaxed and wake up rejuvenated. We are proud to be the only exclusive Serta dealer in the Low Country and care about your health! We are locally family owned and have been in this business for over 60 years...
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Gay Friendly Alcohol & Drug Treatment in Savannah
Assisted Recovery Center of Georgia, Inc. was started in 2000 by Terry Bruce after 12-step programs, alcohol detox, intensive inpatient, and other traditional detox centers failed to help a member of her family recover from alcohol addiction. While searching the internet for other treatments, Ms. Bruce came across the studies by the University of Pennsylvania...
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Gay Friendly Automotive Repair & Service in Savannah, GA
RPM Autoworx is located in the geographical center of the Savannah area on Chatham Parkway, just 15 minutes from almost everywhere! We offer no-nonsense, high quality, rapid auto service and repair at reasonable prices in an upscale environment...
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Gay Friendly Ad Agency in Savannah, GA
Titan is an EMMY-Award winning ADVERTISING, MARKETING & DESIGN GROUP that specializes in non-traditional, customized marketing solutions. If your advertising message isn't unique, it will most likely fall into the bombardment of everyday advertising clutter. Titan's unique approach is designed to make certain that every dollar you spend... counts. Period...
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